WORK PORTFOLIO: SWEETVIA
Sweetvia is perhaps my first real “baby” as a copywriter. Which means it’s an account I handled from start to finish. From pitching to parting.
I guess you could say I have a sweet spot for this project.
Sweetvia is an stevia and inulin sweetener free from artificial additives. As a prebiotic, it stimulates growth and activity of good bacteria in the colon that helps improve the absorption of nutrients in the body.
I mainly handled the digital advertising needs of Sweetvia such as content planning, curating influencers, and crafting Facebook ads. I also worked on their occasional magazine print ads.
Since Sweetvia is a lifestyle-improvement product, I gunned for content on how to make healthy life switches. This included guilt-free recipes, lifestyle hacks, and even inspiring wellness quotes.
Apart from their digital advertising matters, I also got to work on their grand media launch which was loads of fun.
Being a new product, Sweetvia definitely needed a huge launch with a handful of good influencers who could propel the brand to its sweet success.
Working with Sweetvia was an absolute delight. It’s not everyday you’d come across a brand whose essence just aligns with yours. It was indeed a sweet experience.